India is a huge market of smartphones and its this reason that most of the smartphone companies focus heavily in the country. They are not afraid to put in the money and invest in the Indian market as they know they will get the results and the revenue. Companies like Xiaomi, OnePlus, Apple, Samsung focus on India mainly because of this, and now it has been found out that the Chinese smartphone brands had controlled a huge 66% of the Indian smartphone market in the first quarter of 2019. And in the lead was Xiaomi with greater control than the other Chinese smartphone makers, with the popularity of Realme, Oppo and Vivo as well are on the rise.
According to a report by Hong-Kong based Counterpoint Research, Xiaomi’s shipments to India fell by 2% from last year but it still manages to hold the title of the biggest smartphone brand selling in India. And it was followed by the South Korean tech giant, Samsung Electronics. The report also mentioned that the shipment volumes of Vivo went up to 119% and that of Oppo went up to 28%.
Counterpoint analysts said, “Vivo’s expanding portfolio in the mid-tier range ($100 to $180) drove its growth along with aggressive Indian Premier League cricket campaign.” Vivo’s involvement in the ever-popular Indian Premier League (IPL) is also a reason of the company’s growth.
Since budget and affordable smartphones with good specifications do well in the Indian market, the companies seems to have adopted the idea. That’s why most of the Chinese companies today are bringing out smartphones with good specs and a lower price tag. And because of this, they are selling well in the Indian market. Thus, their popularity is explained.
But its not just cameras or specs that hiked the popularity. As video streaming services such as Netflix, Amazon Prime or the heavy usage of social media such as Facebook, Whatsapp, Instagram increased the demand of the smartphones.
Counterpoint’s Tarun Pathak said, “Data consumption is on the rise and users are upgrading their phones faster as compared to other regions. As a result of this, the premium specs are now diffusing faster into the mid-tier price brands. We estimate this trend to continue leading to a competitive mid-tier segment in coming quarters.”
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