ViewSonic is a brand that has made house in India for decades and the company has grown immensely. They are makers of monitors and projectors, and many households and businesses use their products for everyday needs. We caught up with Sanjoy Bhattacharya, Director of Sales & Marketing, IT Business, ViewSonic India and this is what he told us about the business.

Can you elaborate on the revolution of touchscreen display solutions and how ViewSonic contributes to this trend in India?

Touchscreens have evolved significantly, enhancing the use of contemporary displays. The screens have become thinner and are now even bendable.  Display units are now more relaxed and more accessible due to technological advancements. Earlier, the touchscreens were resistive, but with capacitive touchscreens, responsiveness has improved, and multi-touch actions like swiping and pinching have now become feasible.

Touchscreen aesthetics were enhanced by the direct integration of touch layers into displays using in-cell and on-cell technologies, which resulted in thinner, higher-quality devices. Gesture recognition provides intuitiveness by enabling recognition and reaction to particular hand gestures. Flexible and foldable screens have added to the effectiveness and versatility of the display units. Additionally, force touch technology was introduced by detecting pressure differences, giving users a more refined touch experience.

ViewSonic’s touchscreen monitors are meticulously crafted to integrate seamlessly into various workflows. Featuring a compact form factor and a sleek design for effortless integration, these monitors are ideal for conveying point-of-sale information and signage with efficiency and style.

India’s gaming industry is growing rapidly, driven by youth gaming passion, widespread gadget availability, and greater internet access. India is becoming an established force in the global gaming scene, particularly in terms of monitors.

ViewSonic as a brand has introduced a series of gaming monitors across a wide price range to meet the requirements of its customers. We have also worked towards achieving industry standard certifications including Blur Buster and Blur Buster 2.0 to provide a seamless and immersive gaming experience to the gamers. From professionals to beginners, we offer gaming solutions for everyone. Furthermore, our gaming monitors boast advanced technologies and features including higher refresh rates, stunning visuals and lag-free response time to ensure a seamless gaming environment.

Additionally, our commitment to enhancing its market presence and meeting diverse consumer needs is evident in its recent overhaul of the channel policy, extensive partner network, and range of display solution offerings. As a brand, we place importance on cultivating strong and efficient relationships with our channel partners to foster growth and expand our influence. Introducing seven Regional Importer and Distributor (RID) positions across different regions, collaboration with National Distributors (ND), and partnerships with over 7,000 T3 partners highlight our dedication to maximizing reach.

ViewSonic is emphasizing the “ONE CABLE SOLUTION.” Could you explain what this entails and how it benefits consumers and businesses in India?

ViewSonic has introduced the ONE CABLE SOLUTION, which has been our focus in recent years. Our single cable solutions offer a clutter-free working environment to enhance the workflow. Supported by Type-C charging and data transfer, the cable is an ideal solution for user-friendly connectivity, streamlining the process, and simplifying data transfer.

A Single Cable Solution in monitors, often utilising technologies like USB Type-C, streamlines connectivity for consumers and businesses. This innovative approach simplifies setup by enabling multiple functions through a solitary cable, reducing clutter and providing a user-friendly experience. The convenience of seamlessly connecting and disconnecting devices, coupled with charging capabilities, enhances productivity for users who frequently switch between devices. Businesses benefit from a more organized and efficient workspace, and the future-proof nature of USB Type-C ensures adaptability to evolving connectivity needs, contributing to cost savings and improved user experience and cluster-free workspace.

ViewSonic provides an ideal display solution that integrates with high resolution, fast refresh rates for smoother motion, and adaptive sync technologies like G-Sync or FreeSync to reduce screen tearing in gaming. HDR enhances contrast and colour vibrancy, while wide colour gamuts ensure accurate and rich colour reproduction. Ergonomic designs with adjustable stands cater to user comfort, and connectivity options like USB-C offer versatility in device compatibility. Advanced features like In-Plane Switching (IPS) panels contribute to wider viewing angles and better colour accuracy.

ViewSonic’s broad partner network, upgraded channel policy, and wide range of display solutions demonstrate the brand’s dedication to expanding its market share and satisfying a variety of consumer needs. ViewSonic’s product segmentation approach is designed to meet certain customer needs, demonstrating the company’s commitment to serving a wide range of customers.

ViewSonic offers a 3 + 2 years warranty to ensure the quality of its goods, giving customers and channel partners assurance. The ViewSonic partner website offers proof of the brand’s sophisticated channel coordination, highlighting the creation of a wide network. With more than 235 service facilities, 20,572 pin codes are accessible.

ViewSonic is leading the gaming display monitor industry with advanced technologies and certifications like Blur Busters 2.0, higher and refresh rates. How do these features enhance the gaming experience, and what sets ViewSonic apart from competitors in this segment?

Blur Busters 2.0 lowers motion blur to ensure crisper images, while higher refresh rates 180Hz and 240Hz offer more fluid motion transitions and less input lag, which improve responsiveness. A more realistic and aesthetically stimulating gaming experience with fast IP IPS offers better image quality, advancements in technology are continually improving IPS performance and HDR 10 enhancing the visual experience of the displays. It increases contrast, brightness, and colour depth, and provides a more vivid and lifelike image that supports a wide colour gamut. These specs produce a sophisticated gaming environment that provides accurate images, quick responses, and an all-around enhanced visual quality for a fantastic gaming experience.

ViewSonic expanded its product line due to recognizing an enormous potential for growth in the gaming monitor market, notably with the launch of the XG2431 (Elite) and VX28 (OMNI Gaming) series. The 180Hz refresh rate, quick 0.5ms response time, FAST IPS technology, Blur Buster 2.0 certification, HDR 10 support, and ergonomic design make these monitors. makes them stand out and guarantee a fantastic gaming experience.

This year, ViewSonic plans to provide a variety of premium yet affordable gaming displays in addition to its current offering. These monitors will stand out from the competition with their amazing refresh rates, top-tier specifications, and cutting-edge features. This strategic focus on the gaming market highlights ViewSonic’s commitment to providing cutting-edge display solutions and a commitment to addressing consumer needs and keeping balance in a competitive market.

ViewSonic provides an extensive range of monitors designed to cater to the various needs of gamers, from beginners to professionals. Gamers, from beginners to professionals. The Omni and Elite series are meticulously designed based on customer preferences and usage.

Elite Design Elements are equipped with the latest, top-of-the technology and features to ensure an amazing gaming experience for gamers such as ambient RGB lighting which is intended for professional gamers and elevates the gaming experience, smooth gameplay with NVIDIA G-Sync which eliminates screen tearing minimizes stuttering, contracting visuals from DisplayHDR and optimal luminance, equipped with 240Hz refresh rate with dynamic visuals, experience and rendered in incredible clarity and details with 4K ultra HD IPS panel.

On the other side, OMNI VX gaming is an allrounder for entertainment and works with AMD FreeSync experience fluid gaming also eliminates screen tearing, 0.5 Ms (MPRT) response time, along high refresh rate. A perfect work and game play monitor with great comfort with stylish and minimalist design with ergonomics, tilt, swivel and height adjustable to improve viewing angle

ViewSonic has achieved significant growth in the PC monitor segment in India. What can you tell us about the brand’s contribution and expansion plans in the display technology space, especially considering the goal of gaining higher market share across India and segments in 2023?

India is projected to experience a compound Annual Growth Rate (CAGR) of 15-20% in the PC business from 2023 to 2030, indicating a significant move toward digital commerce. ViewSonic carefully aligns its employment and distribution capacities in response to this trend to take advantage of the significant potential in the business-to-business market. The rapid expansion of startups in the business world and the adoption of a new education policy that strongly emphasises digital and audio-visual learning are two reasons for this strategic decision.

ViewSonic partner portal and more than 235 service locations spanning 20,572 pin codes all across India, ViewSonic has made significant investments in channel connections. Adding seven new regional importers and distributor (RID) brands allows for substantial market penetration.

The primary driver has been positioned. ViewSonic is perfectly positioned to fulfil the rising demand for digital solutions in India’s evolving business. Successful onboarding of 7,200 partners. ViewSonic also focuses on releasing new models in various categories and price ranges to diversify its portfolio and satisfy consumer expectations.