We recently got a chance to catch up with Mr Sunish Raghavan, Senior Director, Printing Systems, HP India Market, who gave us some great insights into the HP India’s printing business and their new innovations. We did throw some curve balls at him, but he did not flinch even once. Here is how the HP business is performing and what all to expect. HP has been number 1 in a lot of segments in India, how is the overall printer business doing in India? HP’s leadership in printing has always been at the back of customer-centric innovations. In India, almost every 2nd printer sold is an HP printer. According to the data released by IDC (Q3 2021). – HP maintained its leadership in the overall HCP market with a share of 46.9% and a YoY growth in shipment of 2.3%. HP will continue to innovate to meet the ever-evolving printing demands of our consumers. On the 2^nd part of your question; In the new hybrid world, Printers have become more critical for businesses and homes and consumers have realized and acknowledged that printers are more important to daily life than they have ever been in the last 2 years. We are seeing strong demand and a surge in printer demand in India owing to many new use cases largely led by small and medium-sized businesses needing high-volume printing and consumers clearly prefer efficient, affordable, and easy-to-manage printing devices. There also has been an uptick in printer demand due to the hybrid learning models involving a mix of both digital and physical learning. Parents have been relying heavily on the print medium as they recognize that children need to learn in more playful, creative, and holistic ways. This has transformed the market for Printers, and we expect to see growth in this segment. Read Also: HP LaserJet Tank series with duplex printing launched in India Recently, there have been good innovations coming by the HP printer team globally and in India. Can you tell our readers what new is HP offering and how it will change the lives of home and WFH (work from home) users? With an increased ambit of home printing needs, be it from the home learning segment or the work from home professionals and SMBs, the industry is witnessing a consistent shift towards hybrid patterns. Consumers are looking for intelligent solutions to help them cope with the newer ways of learning and working. Picking cues from the same, HP is constantly innovating to deliver efficient, affordable, secure, self-reliant, and easy-to-use printing devices with a specific focus on consumer needs and use cases for small to medium businesses and home printing. HP in the recent past has introduced several printers in the affordable home print segment. With such pocket-friendly innovations, we are helping home users, jobbers, learners, and small-medium businesses enjoy high-quality printing with best-in-class innovative features. Further, the current innovations in the home printing segment are focused on ink and laser technologies. For instance, HP’s Smart Tank printers offer the lowest per-page cost-optimized for high volume printing, powered with smart guided lighting, low ink and paper sensors with mobile alerts that inform users before the ink runs out and help improve productivity with capabilities like duplex printing.  In the laser segment, HP’s new LaserJet Tank Printer portfolio is a unique package that offers affordability, self-reliance, and a hassle-free printing experience for high-volume printing needs. SMB is a big segment in India. A lot of new start-ups cropping here, how is HP helping them deliver the best prints and any programs HP is running to accelerate their growth? Understanding that the SMBs are the backbone of the economy, HP began the reimagination of its small business printing category more than three years ago where the company connected with thousands of small business owners in more than 20 countries identifying areas where HP innovation and creativity could help achieve their goals. A global HP study on SMBs revealed that small businesses are constantly on the lookout for products and printing solutions that are affordable, sustainable and deliver a high number of pages in the box to reduce the number of interventions. Using these customer insights and to meet the evolving printing demands of small business owners, HP is constantly building dedicated SMB-focused products and solutions to help SMBs unlock innovation and further its commitment to support their revival in India. One such recent introduction is the industry’s First LaserJet Tank Printer portfolio to allow high-quality, low-cost printing for improved business efficiency. The new LaserJet Tank comes with a 40-sheet auto document feed support and a 50,000-page long-life imaging drum to ensure consistent, exceptional printing, even with daily use.   With the toner alert system and 15-second mess-free self-reload, the Laser Tank printers allow users to enjoy a hassle-free installation and setup experience with the convenience of self-reliance to reduce common printing interruptions. The LaserJet Tank printer is also the most secure and sustainable product in its category. Since saving costs is a top priority for small to medium businesses, this game-changing technology offers the lowest cost per page for laser print. HP’s latest innovations and intuitive features in the new LaserJet portfolio aim to better support the next generation of entrepreneurs and business owners by streamlining their print management. We are confident that this revolutionary technology will be able to serve the market of value-conscious users with high-volume printing needs looking to do more in terms of innovation, creativity, and productivity. Read Also: Cheapest Wireless Colour Laser Printers in India (2022) How can one get their hands on the new HP LaserJet printers? How are HP printers reaching the masses, experience zones, online/offline retailers and can people expect discounts or exchange options at any of these sales points? We have 600+ HP World Stores spread across India offering a wide range of HP’s Print and PS portfolio. Additionally, we have HP products available at all leading large format retail stores and thousands of multi-brand stores. HP also caters to online customers by making the products available on leading e-commerce platforms. Our customers can also purchase our entire print catalogue from HP India’s official website which is capable to deliver PAN India. What is the HP India Road map looking like for the year 2022 and any last words? Doubling our focus on insights-based innovation, we are looking at introducing product portfolios across all sectors to cater to the evolving needs of our users across all segments. We have a wide range of products lined up for the coming year which is guaranteed to elevate our users’ experience. In terms of print needs, we will continue to work on providing ways for consumers to access innovations that are user-friendly, cost-effective, and increases business efficiency. For the latest gadget and tech news, and gadget reviews, follow us on Twitter, Facebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel. You can also stay up to date using the Gadget Bridge Android App. You can find the latest car and bike news here.